New consumer expectations, social networks, explosion of online sales, appearance of new services and new uses… Digital communication is now everywhere. In less than 20 years, the Internet has revolutionized the world economy and the way we consume. All professional sectors must integrate this new situation and communicate differently. They now use hybrid profiles combining business and technology.
The sector is made up, on the one hand, of agencies specialising in digital communication, start-ups and pure Internet players offering online commerce or innovative services and, on the other hand, the communication, marketing and innovation departments of large companies.
The profiles sought after in digital communication are professionals who are attracted by novelty and innovation and who possess a strategic vision, analytical skills, excellent interpersonal skills and a keen understanding of the challenges offered by the digital transformation.
Programmes offered :
- Bachelor in Digital Communication & e-business
- Mastère Communication and social media strategy
- Mastère e-business strategy
- Mastère Digital Marketing & Data Analytics
Head of Digital communication and e-business department