By including practices of exchanges and interactivity, professionals of business, marketing, technology and communication professions are getting used; creating thus new working methods necessary for the mastery of abundance of contents on interactive platforms. Galvanised by the digital wave, booming professions in communication are looking for new professionals. Specialists of professions in digital communication are real experts and meet the practices of social business, web-marketing, e-commerce, copywriting and are attached to the interdisciplinary application.
Creative, organised, synthetic, specialised, experts of multiform contents looking for new trends, they are real managers, able to define some innovative digital communication strategies, turned to voracious consumers of contents adapted to the digital.
Community Manager, Online reputation Manager, Web marketing Officer, Project Manager in internet strategy, online journalists, Digital Manager, Editorial Manager, Digital Editor, Traffic Manager, Category Manager, PR Manager, Trade Marketing Manager, Strategic studies Director, Events Manager, Key account Director in agency, Communication Manager / Director…
IIM drives a digital training orientated to students passionate about communication, future professionals of digital professions. Students of the line Digital Communication manage the whole process of conception and production of a digital chain: messages, shaping speeches, roughs, range, production and diffusion.
General knowledge, Internet, multimedia and marketing, the teaching favours an interdisciplinary vision on all skills which are taken into consideration in the field of company digital communication. The acquisition of the double skill “Communication and Management” enables to train communication managers who are immediately operational and creative in their projects management. The classes are led by professional lecturers from the communication world (directors of agencies, editors, creators, developers, project directors, media specialists, online journalists…).
Head of the line of work Digital communication